UNDERGROUND G - White hoodie, 2020

«UNDERGROUND G - a series of hip-hop and house parties, straight from the Griboyedov bunker»

The goal of the project is to remove that very “underground” from the UNDERGROUND G design, add modernity, freshness, and fire, which, without any doubt, burns in the eyes of young people at 2A Voronezhskaya Street.

In the "white" version, it was not possible to tame the energy, it breaks out of the hoodie and cannot but remind of itself. Cool, stylish, beautiful. The large "G" on the back of both hoodies is not only part of the name (as a separate symbol in it) but also fills the space beautifully. The letter seems to be connecting something, the only question is: what?

Project on Behance:
https://www.behance.net/gallery/110282709/Underground-G