FreeDoh Bakery Flour #epicbrandingchallenge – loreatus

The following Project was a part of a #epicbrandingchallenge on Instagram created by Lindsay Marsh. She composed a series of imaginary client briefs for her followers to use in order to create a corporate design fitting for those clients.

This client brief introduces a company that wishes to sell gluten free products under the name FreeDoh Bakery. Their unique selling point is that all of their products are certified gluten free.

For the flour packaging I wanted to design cute reusable bags made of fabric. This way one can avoid using too much plastic and appeal to a wider audience.

Mockup by webandcat