Radical Mezcal Brand

Radical Mezcal is a Mexican brand that gathers Oaxaca's best mezcales and offer the experience of the "maestro mezcalero" to the rest of the world. When I worked with them, they would constantly mention the importance of the spiritual experience of drinking mezcal. Even though it was with friends or drinking it alone at home, Radical Mezcal would let you know what to expect from them. So my proposal of the logo was inspired by a chamán-teacher, that will guide you through this experience. You can see the teacher's heart, face, and the mezcales on his head-mind. It's a bold graphic but it lightens with Mexico's folkloric colors.