Polar Experience - Branding

I'm very thrilled to show some work I did for Polar Experience. A Belgian company run by the amazing Dixie Dansercoer and Julie Brown that offers polar expeditions and polar training.

Last November they approached me to help them with a rebranding of their current visual identity. The purpose of the exercise was to explore and define a new overarching visual identity for Polar Circles and Polar Experience that could easily be used across different materials and brand touchpoints, from physical to digital. The main design objective was to emphasize simplicity, honesty, and modernity.

At the core of the brand is the logo mark. A remarkably simple design built from a set of geometrical circles that refer to the old Polar Circles brand and symbolize the earth's North and South Poles.

I've decided to integrate a modern, dynamic, and colorful design style that would elevate the brand, and in a more polished and energetic brand.

To further strengthen their position in a fast-evolving and changing market, we also designed and built an accompanying website. The approach here was to give the visitors their own digital polar experience through browsing the website by integrating bold imagery, videos, animation, and transitions.

👉 Checkout the website: www.polarexperience.com