ISA Brand Identity
International Scientific Advisors connects biomedical founders with subject matter experts who can help improve and fund new medical technologies.
I worked with ISA to define their company and customer personas, as well as a visual language for their identity.
As a platform, ISA matches strategic teams to tackle complex tasks such as biomedical innovation and federal grant discovery, and so the radar chart is a functional motif that can be used to communicate the multivariate aspects of this team assembly. We aligned on this motif after a few options and iterations.Â
I built the brand design system using Figma.
More by Will Funk View profile
Like