FreeDoh Bakery Cake Mixes #epicbrandingchallenge – loreatus

The following Project was a part of a #epicbrandingchallenge on Instagram created by Lindsay Marsh. She composed a series of imaginary client briefs for her followers to use in order to create a corporate design fitting for those clients.

This client brief introduces a company that wishes to sell gluten free products under the name FreeDoh Bakery. Their unique selling point is that all of their products are certified gluten free.

Because grocery packaging mostly contains photos of food, illustrated packages might stand out more on the busy shelves. I tried to create an amusing illustration using free organic shapes, but keep it minimal to preserve the impression of a product that is unique and of a high-quality. The certificate mark is always present and informs potential buyers that the necessary Quality Control has been made.

Mockup by @harmonais.visual