Radically better

Our mission is radically better insurance, and we needed our look to match. So say hello to our radically better design and tone.

Radically better means insurance that’s fair, flexible and fit for the future, and built with our customers front and centre. We wanted those values to come through in every part of the journey, from the buttons you press in our app to the way we write.

After months of planning, drafting and design, we found a visual style and feel that just felt right. Future-looking, bold and distinctive: something our community could look at and feel proud to be part of.

Amazing work across teams to create something that feels like Cuvva ❤️