SocialChorus rebranding

One of my favorite projects this year. SocialChorus rebranding.

SocialChorus makes a workforce communications platform that enables large businesses to accelerate and accomplish their business initiatives by reaching, aligning, and mobilizing every worker.

The client wanted me to explore two directions. The first direction was to explore updating the “S” mark in SocialChorus logo to make it more modern, but also timeless. The second direction was a completely new mark and type solution that would reflect “mobilization” of company employees - REACH / ALIGN / MOBILIZE - “Signal through the noise”.