Merit Emergency Tagline

“Become Someone’s Hero”

When we write headlines, taglines, or marketing copy for our clients, our first task is not to understand the client — but rather to understand the client’s client (or customer). Doing a deep-dive into the client’s audience means we can create targeted, inspirational messages that motivate the customer to action by making them the “hero” of the story. We’re asking questions that help us identify the needs, goals, pain points, and challenges of the audience. Where are they now, where would they like to go, who would they like to become? What does their “Promised Land” look like?

So… when we know what the audience is thinking, feeling, and saying, a message such as “Learn CPR” turns into something more significant to the customer. And instead of using a cliche phrase like “Save a Life” we can say it uniquely with “Become Someone’s Hero.”