Arches Branding Suite

Arches is a fictional brow & lash bar with locations in New York City and Los Angeles.

I recently had my eyebrows microbladed and I was inspired by the geometric patterns that my technician created when she was mapping out my brows before the procedure began. It truly is an art form. I was inspired to craft a brand that was high end and luxurious, with a hint of sass. I chose a colour palette of cream, charcoal and beige — for a modern touch with a hint of femininity. Furthermore, the custom typography, monogram and brand elements combine together to elevate the brand to one of cult status. Finally, this custom facial silhouette pattern adds a fun and funky touch to be used throughout the salon.