Back to the Future DeLorean - Whatever Your Dream Car Is

An integrated advertising campaign for SMCU to promote their competitive auto loan products. I was the creative director and designer on this project. The brief was to increase qualified leads for auto loans over the first two quarters of the year.

In examining the data of what kinds of vehicles customers were purchasing through SMCU, we saw a very broad range of new and used cars, trucks, and SUVs. This sparked the idea that everyone’s dream car is different. Sure, in some cases someone wants a shiny new sports car to cruise down the interstate, but for many others, a vehicle that is just reliable is dream come true.

The creative pairs “everyday” vehicles with famous ones pulled from different subsets of pop culture. We have the Doc’s DeLorean from Back to the Future, Brian’s supped up Mitsubishi Eclipse from the original Fast and the Furious, Speed’s Mach 5 from Speed Racer, The Mystery Machine from Scooby-Doo, and more; sprinkled in a tapestry of more practical automobiles that you likely pass on the road on the way to work each day.

I created direct mail pieces, retail signage, digital banners, social media advertisements, and a set of motion graphics for use on the SMCU website and at branches with retail monitors. Not only did we exceed the auto loan production goal by over 65%, but members also commented on the artwork and asked to take the retail signage home when the promotion ended.

View more here: https://www.joshuagfrazier.com/portfolio/get-your-dream-car/