Yawaka Ice Cream Logo

Imagine what ice cream can bring you? Sweetness and joy~ As an ice cream brand, Yawaka wants to bring the happiness of eating ice cream to everyone. Customers can assemble their unique ice cream cones by choosing different flavors of the ice cream, and different kinds of cones. The word yawaka means "soft" in Japanese, and people can already feel the softness and smoothness of the ice cream before tasting them.

The logo was designed with rounded shapes, warm and soft colors, and a handwritten look typeface. Every element in this design tends to remind you of something tasty, interesting, and comfortable, which is exactly what Yawaka wants to bring to its customers. The design is also pretty straightforward by showing people an illustration of an ice cream cone, like the titles shown at the beginning of cartoons in the 90s, nothing deep, but impressive.

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