Coffee Plant Logo

Logo mark for a coffee company that didn't end up making it. The goal was to create a modern, elegant, coffee plant for the logo. Something that reflected the quality of the product, was timeless, and stood out from the rest of the competition. I chose to take this a more abstract route, creating a mark that I felt was also simple, clean, modern, and still symbolized what the company was all about. Though this didn't end up making the cut I loved the challenge of creating something different and unique.