ZOO DE LISBOA - Zoo Rebranding & Wayfinding

The Lisbon Zoological Park is among the oldest zoos in the world, having been open for over 136 years. A true "grandpa" needs to keep up with the times, and so we propose a more appealing rebranding for a younger audience. By switching a formal with a more approachable presence, the Lisbon Zoo becomes friendlier before its visitors.