BicycleTime — Mobile App, UX/UI design

Every year the number of cyclists is growing. Bicycle problems are more pressing than ever.
3 main problems:
1. Maps show inaccurate travel time.
2. Maps lay routes to inapproriate places.
3. Friends don't have a bicycle or time but I want to ride with people.
Before UI design, the Value Proposition Canvas and Lean Canvas were developed at the idea level.
At the strategy level SMART was develored, the target audience eas segmented and Empathy maps were built for each segment.
At the level of a set of capabilities – competitors were analyzed, Kano map for users and Requirements for the customer and admin were developed.
At the structure level – Information architecture and User flow diagram.
You can get acquainted with all th artifacts in detail through the project for Behance https://www.behance.net/gallery/109858695/BicycleTime-Mobile-App-UXUI-design
Tool: Figma, Miro.
Join me on Behance https://www.behance.net/AlexandraSedach
Join me on Instagram https://www.instagram.com/alexandra_sedach/

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