Claimer (Display Font)
Creating a custom typography logo solution for claimer led to developing a fully working lowercase display font. Carrying over features from the logo lockup we were able to create a strict set of rules to ensure that all the letterforms felt the same and unique from other fonts on the market.
A very individual and unique outcome for the client!
Full project (with some fancy GIFs too)
https://www.behance.net/gallery/109448951/Claimer
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