Art Direction: "first" for P2CPLUS Conference

Silas Wong
Silas Wong
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    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
    Art Direction: "first" for P2CPLUS Conference
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    1. logo-square.jpg
    2. 2019_p2c_plus_nametags_SW-201910293.jpg
    3. trim-top.jpg
    4. website.jpg
    5. decal-36x36-SW-20191107.jpg
    6. event-photo.jpg
    7. IMG_20190820_134338.jpg

    I developed the branding and art direction for a conference that was themed "first". The wordmark emphasizes the ligature for 'fi', and the colour branding was to evoke royalty, gold, fluidity, primacy. Resulting assets included web design, social media promotions, name tags, on-site wayfinding signage, video files for LED screens and projection, art exhibits explaining the intent, CNC milled HDPE to use for filming branded art, swag socks for giveaways.

    Event photo by Deb Wong
    Web junior design by Michaella Fortune

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