Horween Leather Co. | Identity & Logo Design

I decided upon myself to start recreating logos especially one's that could use a bit of a facelift in terms of brand recognition and keeping up with the competition.

I love the badge concept, as I wanted to keep the heritage of Horween Leather Co. (https://www.horween.com/) as well as give it some life with a subtle change of serif. Copperplate was the perfect choice for this job. Will be posting a couple other versions.

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