Pitta & Shake Packaging

The brief was simple but a mountain of a task: design a piece of packaging that people would want to share on their social media.

I thought a near-impossible task, Pitta & Shake currently had no brand recognition or a budget to create a unique piece of packaging to engage the customer through a once of experience.

Through research and my own experience, I discovered the best way to get an "Instagram'able" design or something worth sharing was to engage an emotion. Humour was the first option as the brands fun and playful aesthetic lent towards this approach.
Food jokes are plentiful and each piece of the packaging (donut and pitta boxes) could be easily utilised to reveal the pun.

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