'World of Pure Imagination' 2018

World of Pure Imagination was an art exhibition for contemporary artist JJ Adams in 2018 at the gallery Images In Frames. It was his winter artwork release that was themed around Roald Dahl's Charlie & The Chocolate Factory.

To celebrate the release of the new collection, JJ Adams is giving away an artwork (worth over £3,000) on opening night to one lucky winner. The first 50 people to enter the gallery will receive a chocolate bar & one of the bars will contain a golden ticket. Whoever finds the golden ticket, wins the artwork!

We designed a marketing strategy around the collections concept of Charlie and the Chocolate Factory sending out physical invitations designed like chocolate bars that open up to reveal a golden ticket style invitation. A little nod to the competition was to have one of the chocolate squares on the inside design be golden to portray the one winner.

I used Adobe Photoshop & Indesign to design this.