Journey Mapping

Last week I had the privilege of leading members of the ActiveCampaign design team in a journey mapping exercise. We only had an hour, but generated lots of discussion and insights about our key personas' experience. If I could do it again, I'd book more time. ⏰

Here's a template you can use in your next virtual journey mapping session in Freehand! https://activecampaign.invisionapp.com/freehand/Journey-Mapping-Template-Qi99jZslB