New Product Launch Landing Page
This is a conceptual design for a long-scrolling product site for a fictional company called RUHBER™.
This product mainly serves young adults, particularly college students living on their own, who are on tight budgets and are looking for ways to cheaply and eectively solve their small problems. Rubber bands can do a lot more than you may think. I was surprised to find tons of uses for them that I think could benefit the lives of the target demographic. You can construct a makeshift tripod, you can keep your cords and wires organized, you can prevent the spoon from falling in the pot when you’re cooking, you can use it as a wallet, you can keep food packages shut, you can prevent books and notebooks from opening in your backpack and folding pages, you can create a grip for your pen or pencil, you can keep your poster rolled up to protect it from getting damaged, and many more uses. I think most of these are things that a college student living on their own may come across, and if they have this product they will be prepared.
View this site in action:
https://shaynewalsh.github.io/RUHBER/