Wrkout – Brand and Visual Design

Another Dribbble shot of a very exciting project Brand Design project for a fitness brand that goal is to bring a more personal approach to home workouts. The visual approach was built around colorful and vibrant photography portraying the fitness coaches during a workout. The colors and motion blurrs were used to convey the energy in a club atmosphere. Paired with a carefully created typographic system and a minimal color palette consisting of neutral grey hues accompanied by a dominating warm pink to add highlights, we achieved a solid visual hierarchy and a modern aesthetic. Here you can see how the brand is applied to digital products in a mobile user interface. Stay tuned to see more!

Press ‚L’ if you like it!

Cheers,
–L

Art Direction: Lea Schwegler
Creative Direction: Joel den Engelsen
Brand Design: Lea Schwegler, Josh den Engelsen, Gabriel Kava
UI Design: Lea Schwegler