TurboTax Redesign - File your own taxes

This year, our goal was to deliver a totally refreshed site that expands the TurboTax brand perception beyond Do-it-Yourself Tax, and drives awareness of TurboTax Live Assisted and Full Service offerings. We did this by designing a new strategic color system for each product in our portfolio and a refined content strategy.

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Design Leadership: Eunie Kwon
Visual Design: Will Hansen, Cameron Okamoto, Erik Wirtz, Cole Welty, Azenith Tiongco, Lauren Armenta
Content Design: Dave Canfield, Mark Zito