Elevate Brand Refresh

Hey! Here is a fun project I got to work on with Elevate to update their branding. This was just to take the previous logo they had an make it better respresnt their brand values and product.

We opted to recreate the logo mark to be overall more balanced with better spacing and better balance with the wordmark. Updated colors and wordmark to be more approachable and professional. Also got to expand and develop some marketing assets and packing with the elevate pattern I created.

What do you think of the before and after? 🙌