Baophung chemical
BAOPHUNG CHEMICAL
Baophung is a chemical production and trading company in more than 19 years, formerly a family business dealing in chemicals. Over nearly 2 decades, Baophung has grown and expanded its distribution network throughout Vietnam.
In 2019, Baophung wanted to renew itself, wanted to put on a modern, easy-to-remember appearance, and easy to impress customers. And, the meeting between Baophung and Fubo was like a chance for those who wanted to change and those who wanted to do their best.
Baophung was a senior business and holds its own strong viewpoint and pride. Transferring from a complex pictorial mark to a plain word mark was a whole long process to sit down and carefully consider all aspects together: business sector, core values, brand positioning, brand archetype, modern design trends, and high applicability in branding activities. As a result, Baophung logo was built in an innovative word mark both showing the business strengths, impressing modern appearance and focusing on effective applications.
This is one of our recent outstanding projects. Hope you guys love it!