____Rate Branding

CareRate is a company providing feedback in a wide array of sectors. Their main focus, as you guessed it, is (health)care. The company has many other names depending on the sectors, which made this an interesting case. Central to their practice is the idea of an "improvement loop" where feedback gets implemented to improve service and satisfaction within the company and to the clients.

To integrate this central part of their business into their logo, i chose the "center piece" of their naming "Rate" which is also their main label, to feature a unique R, one that captures both communication and (self)improvement into a strong wordmark that can be combined with other words, or stands uniquely by itself.

Hope you like it.

© Copyright Richard de Ruijter & CareRate