Wayfare Recording Co

With exponential growth this year, its about time to give this brand a facelift. I’ve been working on a brand update for Wayfare Recording Co. over the past few weeks. The core iconography is staying consistent, but the logo options we had were not versatile for multiple applications. With the update, the end result will be 5+ variations of this primary logo so that no matter the application, the logo will be highly visible and effective.

The customized typography gives a clean yet tailored look elevating the brand beyond a standard font selection. My favorite part of the logo is the hidden W in the icon.