Santa's Workshop

SANTA'S WORKSHOP

Hi everyone, This is Laz Here! In this post I show you how I have designed a new logo for Santa! I have come up with a great logo design idea for santa's workshop, reflecting on lots of legendary elements of the christmas story, eg. Reindeer, rocking horse, classic victorian toys, etc. - and put all these beloved xmas elements together in a clean, modern style to create something new - Santa's Coat of Arms, if you like!

Look behind the scenes of the creative process - I really want you to take this journey with me, I start by showing you my initial sketches, and we finish with realistic looking texture renderings, so you get the whole picture (drawing to vector)! I hope this can serve you as a guide, and help you if you ever have to solve great creative problems for projects & brands with great heritage.
Process video dropping today on our YouTube channel:
https://www.youtube.com/channel/UC4ktqo77zOGgk7UZpwxwMIg