Logotype for Niemi Bil, Swedish car dealership

Logotype for Swedish car dealership Niemi Bil. We took inspiration from classic car brand logotypes, with a fairly subtle metallic effect and bold, stable typography, and adding the core value of the brand - "the biggest heart in the business" - as a symbol in red, differentiating them within their field, where it's somewhat unusual to dare to show the soft side, so to speak.

The heart symbol also makes a stylized front of a car, as well as the letters "n" and "b", as in Niemi Bil, while also being a full stop for the word Niemi Bil, pointing at their no-nonsense attitude to their business and in their expression.