Diversity is our Superpower.

The Flourish brand tries to capture the feel of an overlooked demographic in a seemingly forgotten generation — namely BIPOC (“Black, Indigenous, and People of Color”) Gen-X'ers. They are the last of the pre-internet generation, now fully online as adults, and continuing to thrive.

The Flourish brand is a love letter to this unique group: a potent visual mixtape of diversity and late-80s, early-90s nostalgia, with a dash of futurism and more than a little New Jack Swing.