Kaáñamo

This Canadian owned cannabis company called Kaáñamo, sells hemp seed, hemp and CBD oil and other product to a South American market. It was important to Kaáñamo look professional in the younger market, but to show the receptacle and rooted nature in which nature provides. Every element of the brand identity was created to form a balanced visual ecosystem. Using the simplicity of the font used in concert with the process to make the hemp seed/oil, it is the shape of the logo with the tagline “Volver all Origen” meaning “Back to the Origin” that brings everything together with clarity. This visual texture of darker rooted greens, visuals of farm land and leaves were there to support the logo. Arkane Creative provided various stationery with these visuals as well as labels for the oil itself.