VITE - Next Generation Blockchain Resource Refresh

Redesigned a Beijing-based Blockchain website that advocates for global freedom, security, and autonomy with a fresh rebrand that fosters public trust and reliability.

I was brought aboard to spearhead a research strategy & analysis for a proposed action plan to:

1. Educate potential online users on how VITE's technology/products work and provide easy-to-find resources on building smart applications that service 15K+ clients.

2. Optimize the site to generate interest from enterprise and public service while retaining their daily client base, most of whom are individual wallet holders, believe in the company, and want to champion their cause

3. Rebrand to reflect an ecosystem of products for real use cases of its DAG technology.