ReNew - Salsa Jeans

ReNew was designed to be an online section of Salsa, that is a Portuguese brand of jeans wear, and the main goals for the project were:
- Increase the conversion rate of women in the age group 25-35 years, rejuvenating the database;
- Better communicate the technicality of the products;
- Develop the brand lifestyle.

This way our team focused on the theme of sustainability. We tried to give a new life to jeans that already have a history and aren't used anymore. The clients would have the possibility to win a discount on a new purchase and the new target would have the chance to buy clothes with the quality assurance of the brand with a lower cost, however corresponding to the brand positioning.

You can see more of this project here:
https://inescapela93.myportfolio.com/renew