Comic Youtube Powers Leverage

https://www.joe2joe.com/post/leverage-youtube-for-effective-advertising

Believe it or not, YouTube didn't always have ads. Once upon a time, the platform was totally ad-free, and content creators didn't make a dime. In 2009, a little after its 4th birthday, YouTube allowed ads in seven different formats, and the rest is history. Today, it makes an eye-watering $15 billion in advertising alone, and some YouTubers (or "content creators") are multi-millionaires.

There's a simple reason why YouTube generates so much ad revenue: People want to advertise on it. For starters, it has an unparalleled global reach — 1.3 billion people and counting.

It also targets pretty much every demographic — Gen Z., millennials, and boomers in one fell swoop. Eight out of 10 18-49-year-olds in the United States watch YouTube, which is more than ABC and CBS and NBC and FOX. There's nothing on the internet (or on the media landscape) quite like it. YouTube is a unique phenomenon.