Deify | Logo Concepts

Decorte Future Industries | Adaptive Techwear
https://www.decorte-techwear.com

Let's try to make Iron Man look obsolete. (Disclaimer: not my own words, but the words of the Founder!) Decorte Future Industries is on a mission to unlock your body's data through intelligent clothing and put you in charge, caring for the most vulnerable and to empower those pushing the edges of human ability. Their founder, Roeland, is extremely charming and was a pleasure to work with. After some discussion with the team of Associates, we decided to branch off his brand into two divisions to target the individual audiences for Care and for Defence. As the company name was frequently shortened to “DFI”, I kept hearing the word “Deify” and when I brought it up, Roeland loved the regal feel and even imagined a logo relating to Gods, perfect for the Defence sector.

My brief was to create a logo and brand for the Defence branch. Unfortunately, the project was slightly put on hold during the program as Care is the main focus for now, but we managed to have a logo and colour palette explored. Here are the different types of concepts I presented to him (including some featuring Zeus as requested) and a chosen option.

See the whole project at: https://dribbble.com/zlcreative/projects/4076086-Decorate-Future-Industries-Adaptive-Techwear

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Like what you see? Get in touch with me: zlcreativedesigns@gmail.com

Zoe Liu
Visual Branding and Graphic Design
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