Medrano Roofing - Website + Branding

The Why
After 30 years of serving the Victoria, Texas community, Roberto Medrano Roofing company needed to expand its customer reach. To accomplish that, we needed to develop its website and design their company logo. Also, we need to create a memorable company image. One of the company's challenges was not staying with the times and having a web presence. We explained to our client that they were losing thousands of dollars and reaching potential customers by not having a website. Soon we conducted a strategy session to asses our client's business goals.

Project Goals
Some of the project goals were to increase customer reach in the Texas Coastal Bend region, peak customer interest, and increase project bids. Also, beat the competition. In the strategy session, we identified the company brand attributes.

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In the strategy session, we identified the company brand attributes:
Familial, hardworking, friendly, detailed-oriented/attention to detail, productive, respectful, purpose-driven, teamwork. The brand voice was to be professional, confident, and denote experience.

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Target Audience
We identified a target audience that our client wanted to target:

Architects and builders
Commercial and Residential customers
Industrial
Government
Homeowners
Business Owners

To reach the desired target audience, we advised our client, Medrano Roofing, that we should use all available marketing means available.

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