Zard premium vodka

Zard is a small family run distillery making premium vodka in Armenia. The distillery uses fresh water that comes from a glacially fed aquifer. With this branding we wanted to show famous alcoholic drink with ethnic Armenian feel and mood.   
The label features an Armenian woman with a traditional Armenian clothing taraz and garments, which was very common until 20th century. The labeling system includes a series of vodka with different gem stone names and each one has a specific smell and taste. The main illustration of a girl was done by hand and then digitized in Photoshop using Wacom tablet.