Flax Paddles - Rejected Wordmark :(

Rejection hurts.

Especially for this little shielded guy.

The overall goal of the branding for Flax Paddles was to not only show the natural processes that these paddles are known for, but also what kind of strength and flexibility they can bring to the water.

That why I combined a strong, condenses typeface with a shield emblem to make this unique, yet strong wordmark.

Client: Flax Paddles