Procreate app design - Tasmanian Devil

Procreate’s core value is to make their high quality art app available and affordable to creators everywhere and of all kinds. This is evident by their rejection to move to Silicon Valley, and stay in Tasmania. I personally have felt that Procreate has made my growth as an artist, both personally and professionally, excel far beyond my hopes over the past year that I’ve had the app, and view it as the best purchase I’ve ever made to expand my artistic career. Simply put their company values and passion for art are closely tied with their headquarters location. I chose to explore this concept in my design by putting the Tasmanian devil front and center, while retaining the original color palate and intrigue. I hope if my design is chosen it will help Procreate to communicate this strong virtue to people curious about the app’s meaning who may not have known otherwise.