Bajêr Watches - Branding, Art Direction, Product DesignRendering
Bajêr asked us to devise the set design and the launch campaign for their new line of watches based on turkish ancestral symbolisms. The art direction narrative is based on stone, clay, and sand. Earthy elements very present in the region.⠀
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The campaign pieces were created in-house, and our responsibility was mostly to come up with a strategic thinking behind the earthy elements and find a way to bring that narrative to a visual realm.⠀
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The work was done in collaboration with 3D artist Pedro Veneziano and co-creative director Helio Rosas.
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