PJ's Deliciousness

The client requested an identity and product label for PJ’s Deliciousness - Shito that was clean, simple, conveys quality and that can easily pivot for future products.

Shito is a famous Ghanaian hot chile condiment, akin to a relish, with a deep, earthy, smoky, fishy flavor. The condiment goes beautifully with both fish and meat, and can be served as a side to most dishes. It can also be used for marinating or as a dressing, dip, spread, or topping.