Zmurl: Hero exploration

Greetings to all 👋

I am very excited to share with you the effects of my work with Zmurl - product that is growing and changing so fast, that you can find it by a new cool name Luma. 🎉

https://lu.ma/

💡 What is Zmurl?
Zmurl is an online platform that helps people
create delightful and memorable zoom events.

👩🏼‍💻 How I helped?
After reviewing and analysing the target user’s pains & gains, I've started sketching the possible solution. My first point was to divide the product from Zoom’s look&feel which would increase authenticity. Hero explorations that you see were one of the first steps that I took to find the right visual direction that we could follow across the product.

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