Aurora Laser Services Logo Concept A

Logo design concept for Aurora Laser Services - Concept A.

Aurora Laser Services is a new business using state of the art laser technology to provide industrial cleaning solutions to industries such as the oil & gas, automotive, aerospace and insurance sectors.

As the target market is predominantly B2B our goal was to create a brand identity that is clean, modern and minimal, appealing to large corporates and blue collar industries.

The final mark had to be smart, simple and corporate, drawing inspiration from the brand name ‘Aurora’ and the polar lights. It also had to allow versatility for use digitally, in print, and embroidery on work shirts and safety gear.

This first concept draws inspiration from the Aurora Australis, using curves and wavy lines to represent light waves and the laser product the company will be using. The colours are vibrant blues and greens, another nod to the polar lights.