Brochure / SLSO / 20-21 Season

As Creative Services Director at the St. Louis Symphony Orchestra, my team and I worked with designer Paul Bussmann to radically change the brand.

This season brochure highlights the updated, rainbow-color palette. I art-directed the photoshoot highlighting the personalities of the Women of the Orchestra. I also took the photos for the summer concert page.

My aim in this design was to simplify the "wayfinding" in the brochure, so patrons can easily find their favorites or learn about new concerts they might enjoy.

The .gif shown shows the fold-out piece of the brochure. I love this "puzzle-piece" part of the design process.

There were two mailings, so the envelopes featuring photos of Women of the Orchestra, were able to be highlighted in a few different ways.