Laundry Tablets Package Design (Eco Cleen)

The first challenge in the Graphic Design Exercise Book, by Carolyn Knight and Jessica Glaser!

Given a fake company called Eco Cleen, the company logo and colors, the book challenge is to create a design for a laundry detergent product.

The audience is meant to be environmentally focused, which is why I opted for a cardboard box for easy recycling. My aim was for simplicity and colorful pops of detail that strengthened their logo shape. I also felt it would be nice to tell a story on the back of the package, about the founders and the big WHY behind the existence of this brand.

Let me know what you think!