BB - Brand Book #2

Hey there people!

Recently we launched an updated website, and part of that was defining the new brand architecture and visual identity.

As part of defining who we are as a company and where we see ourselves, we had to define our values, mission, brand pillars, and tone of voice. After 8 years in business, I must admit, this was very painful to do, and it will be even harder to follow, but will strive towards being better. We are still just novices in this business.

Thanks to the whole team and specifically Camilla, Allie, and Vicente for their copywriting and drawing skills :D

Best,
Filip
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