DOPE Stickers

DOPE Stickers, part of the brand identity for a Tobacco Store based in Brazil. From the shop facade to the poster advertising, the identity is heavily inspired by the goofy persona of the owner and his work as a tattoo artist. The brand expands itself as a simple, colourful and infinite exploration of glyphs and typography.

The mascot, Dodo, is a sloth and acts as the main glyph in the system, being present in most of the applications.