Lineup - Project Management Tool Logo Concept

Did you know that powerful brands focus a lot while creating their logos? What exactly do they want to convey? Do they follow psychological tricks while creating them?

Yes they do!

It wouldn’t be fair to underestimate the role of designing a logo. It plays a highly important role in representing your product’s features, services, defining corporate elements, almost everything!

Today’s shot is about designing a stunning logo for ‘LineUp’ — a project management platform. We’ve tried to combine recognizable things like the letter ‘L’, the collaborative effort both the ‘L’ conveys, the placement, and the contrasting colors that balance the overall color palette.

What do you think?