What is brand? Shape

The brand has many perspectives: employees, current consumers, leads, partners, or just a human. It has to encourage emotions, victories, memories, connections. At Shape, we understand that. Every product has a unique vision and every single one is built for contrastful humans.

With this in mind, we designed our Shape brand. We started with basic graphic elements circle, triangle, and square representing something playful, yet elegant.

Uploading three perspectives representing three founders of Shape.

Record | Play | Draw